![]() The description underneath the ad is fairly short but there really isn’t much more to be said. This is a good confidence booster as it shows they are reputable and have plenty of positive reviews (over 209). The advert also includes their Google review rating which ranks them 4.1 / 5. The follow-up of “50% off all packages” is sufficient to lure in everyone else. This alone is enough to get lots of people interested in clicking their ad, especially people looking for a cheap deal. The headline for the ad starts off with something attention-grabbing by listing their starting prices “from £2.50”. Fasthosts, a large hosting company in the UK is just one example of a company that is doing just that. With the industry being super competitive, businesses are constantly trying to differentiate themselves and make themselves stand out. If you’ve ever needed hosting, then you’ve probably Googled web hosting and seen the thousands of identical search results that come back. Instead, by telling users the price before, they’re probably saving themselves a bit of monthly ad spend! 3. There’s no point letting anyone click the ad and then telling them the price after, as you’ve already paid for the click. To increase the chances that they only get qualified leads clicking their ads, they also include the phrase “services from £3000 per month” to give users an idea of their prices. They also offer other reasons why they’re the best by mentioning their data-driven strategies and that they’re experts in search. The description underneath only continues to expand the trust factor they mentioned in the headline. They also go on to include their trust factor which is that they were awarded the best SEO agency in 2019. Their brand name on its own doesn’t really explain what they do, but the phrase “expert SEO services UK” clearly does. The ad’s headline clearly explains what they do which is very important. ![]() This PPC campaign they are running is a great example of how you can get across trust and reputation in an ad without having to use the reviews extension. Our next ad is from Click, a UK company that specialises in SEO services.
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